Not Today, Flu
After a global pandemic and historically low flu cases in recent years, many weren’t afraid of the flu. Americans needed to be reminded of the threat of the flu and that it could strike at any moment. We were tasked with helping Sanofi promote their franchise of flu vaccines through an unbranded campaign that took a lighthearted approach and broke through the media fearmongering on viruses.
GCD: Colleen McGinn
CD: Erin Loonan, David Brandorff
AD: Lindsay Miller, Liz Grant
Copywriter: Patrick Linehan
We partnered with celebrity Jason Alexander to help amplify our message. Serving as a protector of good days, he became our witty spokesperson and reluctant guardian angel.
Results
1.8B people reached with key messages
25M total social impressions from owned and partner channels
85K website visitors to NotTodayFlu.com